ISH conference platform, International Conference on Community and Complementary Currencies 2011

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Using social network analysis (alongside participant observation) to investigate cultural and structural differences between two very different types of community currency system in the North of England.

Julia Una Panther

Last modified: 2010-10-15

Abstract


Until now, studies of different types of community currency systems have tended to rely solely upon qualitative data, in the form of statements made by members and organisers of such groups.  While such data is of great value, another perspective is given by the use of social network analysis to investigate the structural features of such groups.

In the current study, social network analysis is combined with participant observation, in the comparison of two very different examples of community currency systems, both situated in the North of England.  Although the two systems are of a similar size, it is found that there are many more ties between members in one of the groups, and a greater percentage of these ties are directly reciprocal.  Members in this group also have a greater number of partners with whom they carry out transactions.   

These differences can be related to different organisational culture and practices.  One group has a much more hierarchical structure than the other, and is more risk-averse, with all transactions being arranged by the staff running the group, rather than by the members themselves.  The other group is much more egalitarian.  In it, members are encouraged to set up transactions for themselves, and there is a greater emphasis on the exchanging of goods at regular (and popular) social events.

These cultural and structural differences are thought to be significant in terms of the long-term sustainability of community currency systems.